At our parent company

Heirlooms family has always been at the heart of everything we do

Our Journey began with a simple yet powerful vision

Baby Jalebi and Juice were founded by

Suraj Nehra, Rati Nehra & Gunia Chopra.

We wanted to create thoughful products for babies and their families.

With Decades of expierence, we've bulit a company where family isn't just a value - It's a way of life.

Many of our team members have been with us since the beginning, becoming aninseparable part of the Baby Jalebi and Juice journey.Together, we've grown, innovated, and poured our hearts into every product we create.

Over the years, Baby Jalebi has grown into a trusted name.


Known for its luxurious baby bedding, modern diaper bags,
and handcrafted essentials that celebrate the magic of early
parenthood.But we knew that the journey doesn’t stop there.
As children grow, so do their needs, and so did our dreams.
That's how Juice was born—a natural evolution of our mission

Juice is more than just a kids’ brand

It's a promise to care for the future of the little ones we love and the planet they'll inherit.

At Juice, sustainability is at the core of our design process.

Every backpack, school bag and accessory is thoughtfully made from recycled PET bottles, ensuring that we not only reduce our
carbon footprint but also inspire children and parents alike to
live with intention and care for the environment.

From Baby Jalebi to Juice, our story is one of evolution, growth,and a commitment to creating products that bring joy, andpurpose to every family we touch.

As we continue to dream and
innovate, we remain deeply rooted in the belief that every child
deserves a beautiful future—and it's our job to help build it, one
thoughtful product at a time.

Thank you for letting us be a part of your family’s journey.
Together, let's raise a generation that cares, dreams and thrives.